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Voice of the Aerial Application Industry
August 16, 2018
Eastern Idaho Ag Operation Wins Big By Entering an Ag Aviation Themed Float in Local Parade

The rodeo brings hundreds of out-of-towners to the small community, so it was really good PR for our company and the industry.’ —Desert Air Ag Operator Leif Isaacson

When it comes to working in rural areas, it’s important to establish and strengthen relationships between communities and the businesses that support them. That’s exactly what Desert Air Ag did when owner/operator Leif Isaacson entered a float into the Mud Lake Parade in Terreton, Idaho, last week. 


The parade kicks off the Mud Lake Fair and Rodeo each year and businesses can enter parade floats free of charge. “It’s something we’ve always wanted to enter, but it’s always right in the middle of our busy season and we don’t have the time,” said Isaacson. “This year, because of the timing on the alfalfa and grain, we were keeping up with our work and were able to pull something together.”


The crew knew they wanted to put Desert Air Chief Pilot Marty Owen’s classic VW bug into the parade and since the company is in the business of spraying bugs, the idea to have a plane spraying the bug seemed like a natural progression. “The ideas just flowed from there with everyone contributing something,” Isaacson explained. “It ended up being a fun project and a great team builder for our crew.”


The plane was made from insulation foam board and painted. The bug’s legs were held on by magnets and the wings were made from paneling and moved by a series of pullies. Two people sat in the back seat, one operating the bug’s wings while the other one rotated the plane. The final touch was adding a sign on the back that said, “No bug is to big for Desert Air.”


“People living in the area see us all the time, but the rodeo brings hundreds of out-of-towners to the small community, so it was really good PR for our company and the industry.”


Isaacson spent several hundred dollars in supplies plus employee participation, but the payoff was bigger than expected with a happy crew, smiling spectators and winning the Grand Prize ribbon.


Desert Air’s video of the float in action garnered over 6,000 views and had 72 shares on Facebook. Take a look for yourself and see what all the excitement is about.


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This newsletter is intended for NAAA members only. NAAA requests that should any party desire to publish, distribute or quote any part of this newsletter that they first seek the permission of the Association. The views, thoughts, and opinions expressed herein do not necessarily represent those of the National Agricultural Aviation Association (NAAA), its Board of Directors, staff or membership. Items in this newsletter are not the result of paid advertising and are only meant to highlight newsworthy developments. No endorsement by NAAA is intended or implied.
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