NAAA’s ad campaign promoting the benefits of aerial application to
farmers and ag retailers is back and in full swing for the 2021 season. A
March 8 ad in AgWeb AM, one of Farm Journal Media’s largest
newsletters, kicked off a six-week email advertising run. On the print
side, the first of two ads in The Scoop (formerly known as AgPro) will
appear in the magazine’s March 2021 issue.
NAAA’s digital ads will continue to run in AgWeb AM’s Monday editions
for five more weeks, concluding with AgWeb AM’s April 12 issue. AgWeb AM
provides ag news, market and weather information each morning to an
audience of 150,000 mostly grower subscribers.
AgWeb AM reaches 150,000 mostly grower subscribers. The half-page ad in The Scoop’s March issue will be followed by a full-page ad in its April/May 2021 issue. The Scoop delivers business solutions to 20,000 farmer advisers, including agricultural retailers/dealers, independent crop consultants, custom applicators, professional farm managers, extension services and fertilizer, pesticide, seed and equipment manufacturers.
As always, NAAA’s print and email ads feature the tagline “Aerial Application: Above All Other Forms of Crop Care” and promote how aerial application is by far the fastest, most versatile and economical way to aid farmers in producing greater crop yields. Additionally, this year’s campaign includes messaging that alludes to the industry’s 100th anniversary. A secondary tagline in the new digital ads that alternates with the primary tagline declares: “Aerial Application: Heightened Crop Care Since 1921.” Centennial-oriented messaging was also worked into the new print ads.
The calls to action direct readers to find an aerial applicator
near them using NAAA’s “Find an Aerial Applicator”
database of NAAA member
NAAA has been promoting aerial application services through national ads in agricultural trade media for four years, dating back to 2017. NAAA selects a different trade magazine in which to advertise each year. In previous years the “Above All Other Forms of Crop Care” ad campaign has appeared in AgPro (2020), CropLife magazine (2017 and ’19) and Farm Journal magazine (2018). NAAA has been advertising in AgWeb AM’s weekday morning e-newsletter since 2018.
Update Your ‘Find an
Aerial Applicator’ Listing
This ad campaign, along
with the “Find an Aerial Applicator” database, is a service NAAA provides to
operator members to help promote their businesses.
NAAA’s search tool can be
found at AgAviation.org/findapplicator or on any page of NAAA’s website by
clicking on the “Find
Aerial Applicator” link in the upper right-hand corner.
The “Find an Aerial
Applicator” lookup tool gives NAAA Operator, Affiliated Operator and Lifetime
Operator members the option of promoting their services to farmers and other
potential customers by listing their company in NAAA’s narrowly tailored public
database. The database only provides enough information to give farmers,
municipalities and others who may need the services of an aerial applicator a
mechanism to locate and contact the NAAA operators nearest to them. Search
results return the name of the company, the business number on file, the
operator’s city and state, and the aerial application operation’s website, if
there is one.
To ensure your information
is up to date, you can log in to AgAviation.org and, once logged in,
you can update your listing with a logo, edit your listing or opt-out of the
database. Operator, Affiliated Operator and Lifetime Operator members are free
to opt-out or opt back in at any time. If you need assistance with updating
your information, please contact the NAAA office at (202) 546-5722 or firstname.lastname@example.org.