NAAA’s ad campaign promoting the benefits of aerial application to farmers and ag retailers is back and in full swing for the 2022 season. A March 7 ad in AgWeb AM kicked off an eight-week email advertising run in one of Farm Journal Media’s largest newsletters. NAAA ads will also appear in the CropLife News newsletter every Tuesday for six weeks beginning March 22. On the print side, the first of two ads in The Scoop (formerly known as AgPro) will appear in the magazine’s March 2022 issue.
AgWeb AM reaches 140,000 mostly grower subscribers.
NAAA’s digital ads will continue to run in AgWeb AM’s Monday editions
for seven more weeks, concluding with AgWeb AM’s April 25 issue. AgWeb
AM provides ag news, market and weather information each morning to an
audience of 140,000 mostly grower subscribers.
CropLife News has 20,500 newsletter subscribers. About two-thirds of
CropLife News’ readership consists of ag retailers, dealers,
distributors and custom applicators. Chemical manufacturers, fertilizer
producers, equipment manufacturers and consultants make up the remaining
one-third of its readers.
The half-page ad in The Scoop’s March issue will be followed by a full-page ad in its April/May 2022 issue. The Scoop delivers business solutions to 20,000 farmer advisers, including agricultural retailers/dealers, independent crop consultants, custom applicators, professional farm managers, extension services and fertilizer, pesticide, seed and equipment manufacturers.
As always, NAAA’s print and email ads feature the tagline “Aerial Application: Above All Other Forms of Crop Care” and promote how aerial application is by far the fastest, most versatile and economical way to aid farmers in producing greater crop yields. Additionally, this year’s campaign includes messaging that alludes to the industry’s 100th anniversary. A secondary tagline in the new digital ads that alternates with the primary tagline declares: “Aerial Application: Heightened Crop Care Since 1921.” Centennial-oriented messaging was also worked into the new print ads.
The calls to action direct readers to find an aerial applicator near them using NAAA’s “Find an Aerial Applicator” database of NAAA member operators.
NAAA has been promoting aerial application services through national ads in agricultural trade media for five years, dating back to 2017. NAAA advertised in The Scoop last year as well. In earlier years, the “Above All Other Forms of Crop Care” ad campaign has appeared in AgPro (2020), CropLife magazine (2017 and ’19) and Farm Journal magazine (2018). NAAA has been advertising in AgWeb AM’s weekday morning e-newsletter since 2018. With a greater emphasis on digital advertising, CropLife News was added to this year’s digital mix also.
Update Your ‘Find an Aerial Applicator’ Listing
This ad campaign, along with the “Find an Aerial Applicator” database, is a service NAAA provides to operator members to help promote their businesses.
NAAA’s search tool can be found at AgAviation.org/findapplicator or on any page of NAAA’s website by clicking on the “Find Aerial Applicator” link in the upper right-hand corner.
The “Find an Aerial Applicator” lookup tool gives NAAA Operator, Affiliated Operator and Lifetime Operator members the option of promoting their services to farmers and other potential customers by listing their company in NAAA’s narrowly tailored public database. The database only provides enough information to give farmers, municipalities and others who may need the services of an aerial applicator a mechanism to locate and contact the NAAA operators nearest to them. Search results return the name of the company, the business number on file, the operator’s city and state, and the aerial application operation’s website, if there is one.
To ensure your information is up to date, you can log in to AgAviation.org and, once logged in, you can update your listing with a logo, edit your listing or opt-out of the database. Operator, Affiliated Operator and Lifetime Operator members are free to opt-out or opt back in at any time. If you need assistance with updating your information, please contact the NAAA office at (202) 546-5722 or information@agaviation.org.
