NAAA
Executive Director Andrew Moore discussed his career and the work of NAAA recently
on Through the Noise, a podcast aimed
primarily at association executives. Available online,
in the podcast section of iTunes,
and on the Through the Noise app for Apple and Android devices, Through the Noise explores “the business
of communicating” through conversations with executive directors, CEOs,
communications directors, entrepreneurs and other professionals working in the
association space. The podcast provided an excellent platform to educate other
association professionals about NAAA and the agricultural aviation industry, but
anyone who enjoys learning about leadership should find it of interest.
Moore
has been NAAA’s executive director since 2002. He served as NAAA’s director of legislative
and regulatory affairs before that, starting in 1997, and continues to serve as
the agricultural aviation industry’s liaison to the federal government in
Washington, D.C. Over the course of the nearly
hour-long interview, Moore covered several topics with host Ernesto
Gluecksmann, including how he got his start in Washington, his path to the
National Agricultural Aviation Association, who NAAA represents and what aerial
applicators do, the benefits of aerial application to farmers and the public, the
importance of lobbying and grassroots advocacy, combatting “chemiphobia,”
working as a legislative staffer alongside a young Paul Ryan, and more. Here
are a few selected excerpts:
(27:28) Moore, on addressing public perceptions
about the use of chemicals and combatting “chemiphobia”: “There’s so much
to say on that subject, but you’re right, there is a ‘chemiphobia’ out there.
In the early days of probably the use of crop protection products, some of the
chemicals that were used weren’t studied like they are today and they weren’t
applied like they’re applied today, and they’re actually not even available
today because they’ve taken a number of those different products, a lot of
organophosphates and carbonates, off the market. But the ones that do exist
[today] have been heavily tested, because there’s a number of very important
environmental statutes that the EPA uses, whether it’s the Clean Water Act or
the Federal Insecticide, Fungicide and Rodenticide Act that ensures the safety
of crop protection products to your dietary safety, your drinking water safety,
environmental safety, safety to workers and safety to endangered and threatened
species. All that is tested before you register a product.”
“I
think the doses that you’re seeing today, as well, are far less than they were.
Just from a technology standpoint in our industry, we’re able to set up our
aircraft application equipment in a way that really ensures that the product
goes where it’s supposed to go.… All these technologies are available when they
weren’t before. …
“We
have seen a tremendous increase in regulation, but even more so in technology.
The problem, Ernesto, is I took a long time explaining that, and it’s tough to
have that amount of time to express all that detail. I think when people know
all that detail—do you feel more comforted after I told you that? [Host: “Sure, yeah.”] So, it’s tough for
us as a small association to get that word out. Everything’s
soundbite-oriented, so it’s very difficult to get that communicated in the
general media. That’s why we have to take media into our own hands in certain
respects too. That’s why there’s social media—so you can get that word out.”
(33:00) Moore, on the environmental benefits of
crop protection products: “The truth is by using and applying a judicious
amount of these crop protection products, it can actually result in using less
farmland because you’re harvesting more on the available farmland than if you
didn’t use these products. It’s all about producing more yield, right? But by
not using more farmland, that allows forests to be used for carbon
sequestration. It allows more wetlands to be used for water filtering. It allows
for more habitat for endangered and threatened species. So, there are
environmental benefits to the judicious use of crop protection products.”
(46:20) Moore, on the need for lobbyists: “I
find lobbyists to be highly important. Our members right now are helping
farmers raise food, fiber and biofuel that’s affordable and abundant and
healthy. They can’t come to Washington and lobby, but two of the biggest issues
that we face—the farm bill and the FAA reauthorization—are coming up right now.
They can’t come to Washington and lobby. They need somebody to coordinate this.
And it’s part of the first amendment: freedom of speech. Somebody’s got to be
there. I don’t care who you are … whether it’s the Farm Bureau—their farmers
are out farming. They can’t bring farmers into town right now to do all this
stuff. They gotta have their associations, and they gotta have their lobbyists
to do that. It’s as simple as that. It just can’t be done. The government’s too
big.”
(49:40) Moore, on the likelihood of staying on the
job for another 10 years or more after being with NAAA for 21 years already: “I
enjoy what I do. When you’re with an association for 21 years, you know, some
of my best friends are my association members—officers I’ve worked for, the
board members I’ve worked for, other members of the association. It would be
tough. I can’t really see not working for them, because I like what I do. And
what’s so very important to me, too, is agriculture. My family, as I mentioned,
is four generations in farming, and I’m still tied to that.”
You
may listen to the full podcast interview here
or look for Through the Noise episode
#358 on iTunes
or the Through the Noise app.