With the 2020 aerial application season underway or soon to
be underway in different parts of the country, NAAA has prepared a customizable press release that members can use to call attention to the
fact that ag aircraft will soon be a common sight as ag pilots assist local
farmers during the new growing season.
The press release emphasizes the vital role aerial
applicators play in the production of abundant food, fiber and biofuel,
particularly during the ongoing COVID-19 pandemic. The release also details the
training, professionalism and safety of aerial applicators by highlighting the
drift-reduction technologies they employ, recurrent training they receive and
credentials they must maintain to work as a professional ag pilot.
NAAA encourages members to adapt the generic “preseason”
press release for their own use and distribute it to the
public via traditional and social media outlets. Just fill in the blanks, add
your own comments and either insert your company logo at the top or print it on
company letterhead. Rename the file, save it to your computer, and send it to
your local media outlets via mail, email or through their website.
The minor outlay of time and effort is worth it. Some extra
attention and publicity up front could avoid misunderstandings down the road
once the season enters full swing.
The press release template is available for download here.
In addition to the Ag Aviation Awareness sample press release, the following
sample press releases may be adapted to suit member applicators’ specific
needs. Log into your NAAA account to access them:
Each press release template has been updated to include the
latest industry facts and figures using data gleaned from the FAA, USDA and
NAAA, including the 2019 NAAA Aerial Application Industry Survey.
These PR resources and more are available in the NAAA Media Relations Kit on our website.
