NAAA’s push to parlay the industry’s centennial into positive coverage gained steam last week with the unveiling of AgAviation100.com, a website devoted to promoting the agricultural aviation industry’s 100th anniversary. The website houses an in-depth timeline of the past 100 years of the industry that details important events, technologies and industry inventions. It also includes videos and other information on the industry’s history, importance and evolution.

The new website will serve as the online hub for promoting the aerial application industry to aviation, agriculture and news media, as well as those in the industry. Aerial application b-roll video footage and photos will soon be added to the press section of AgAviation100.com. The media elements will be available to download and marketed to the media as storytelling aids to help them construct their stories and TV segments about agricultural aviation on the industry’s 100th anniversary. The centennial website will continue to expand as the year progresses with more details on NAAA’s historical book and upcoming 100th anniversary events.

NAAA has tapped former Leadership Training Program instructor and PR consultant Steve Powell to help coordinate NAAA’s media and public outreach efforts surrounding the 100th anniversary. NAAA sent a media advisory to the major ag publications last week encouraging them to explore the role that 100 years of ag aviation has played in meeting the demands placed on farmers for efficient, environmentally sound food production. The advisory directed ag journalists to the press room of AgAviation100.com to view NAAA’s video about the first 100 years of ag aviation and the illustrated timeline showing the evolution of the industry. Additional announcements to aviation trade and news magazines, newspapers, social media and television sources will be sent informing them of the anniversary and industry information.