In an effort to educate Americans about how to avoid accidental wildfires, DisneyToon Studios has joined the Ad Council, the U.S. Forest Service and the National Association of State Foresters to launch a series of public service advertisements (PSAs) featuring scenes and characters from Disney’s Planes: Fire & Rescue. The PSAs are an extension of the Wildfire Prevention PSA campaign, featuring Smokey the Bear. 

 

In the new television, digital and radio PSAs Dusty Crophopper and his firefighting peers encourage audiences to be “Smokey’s Wingman” and do their part to prevent wildfires. They also cover the proper steps for extinguishing a campfire. For more fire prevention and safety tips, visit www.SmokeyBear.com. Planes: Fire & Rescue hits theaters July 18.