NAAA’s ad campaign promoting the importance of aerial application has hit high gear. A full-page ad on the abounding results aerial applicators deliver appears in this month’s issue of CropLife magazine, a heavily circulated publication that goes to crop producers and consultants. If you receive CropLife, be sure to check out the ad on pg. 15 of its June issue.
The theme of the ad campaign is, “Aerial Application: Above All Other Forms of Crop Care.”
The ads promote how aerial application is by far the fastest, most
versatile and economical way to aid farmers in producing greater crop
yields. The call to action directs readers to find an aerial applicator
near them using NAAA’s “Find an Aerial Applicator” database of NAAA member operators.
NAAA’s ad campaign promoting aerial application services debuted in May with a series of ads in the email newsletter CropLife News. The weekly eNewsletter ads ran for six weeks, concluding with the June 7 issue of CropLife News. The print phase of the ad campaign began this month and will conclude with a half-page ad in CropLife magazine’s July issue.
This ad campaign, along with the “Find an Aerial Applicator” database, is a service NAAA is providing to operator members to help promote their businesses.
From ag retailers and dealers to custom applicators, co-ops and crop advisers, CropLife’s
readership largely consists of key decision makers and influencers who
make recommendations to growers. More than 90 percent of the Midwest has
its plant nutrition and crop protection chemicals applied by retailers.
Seventy-two percent of CropLife readers are involved with the
initiation or purchase of these products. CropLife’s
magazine readership includes nearly 18,000 retailers/dealers,
distributors, custom applicators or co-ops of crop inputs and more than
2,000 crop consultants/advisors. CropLife News comes out on Wednesdays
and has 20,600 email subscribers. According to CropLife Media Group, 78
percent of its online readers are responsible for making purchasing
decisions.
Update Your ‘Find an Aerial Applicator’ Listing
The “Find an Aerial Applicator”
lookup tool gives NAAA Operator, Affiliated Operator and Lifetime
Operator members the option of promoting their services to farmers and
other potential customers by listing their company in NAAA’s
narrowly tailored public database. The database only provides enough
information to give farmers, municipalities and others who may need the
services of an aerial applicator a mechanism to locate and contact the
NAAA operators nearest to them. Search results from the public database
return the name of the company, the business number on file, the
operator’s city and state, and the aerial application operation’s website, if there is one. “Find an Aerial Applicator’s”
public search results do not identify NAAA operator members by name or
divulge their physical address, email address or cell phone number.
“NAAA’s search tool can be found at
AgAviation.org/findapplicator or on any page of NAAA’s website by clicking on the
“Find Aerial Applicator” link in the upper right-hand corner. To ensure your information is up to date, you can log in to
AgAviation.org and, once logged in, you can update your listing with a logo, edit your listing or
opt-out of the database. Operator, Affiliated Operator and Lifetime Operator members are free to opt-out or opt back in at any time.
If you need assistance with updating your information, please contact the NAAA office at (202) 546-5722 or
information@agaviation.org.
To explore NAAA’s “Find an Aerial Applicator” database, click
here.
