NAAA is pleased to announce the association was a finalist in the National Agri-Marketing Association’s Best of NAMA national awards for the 100th aerial application anniversary website in its “Website Directed to Consumers” category. While NAAA didn’t win the national award, we are honored to have been a national finalist going up against large marketing agencies and companies.
As reported in the March 16, 2023 eNewsletter, NAAA received the National Agri-Marketing Association’s Best of NAMA Regional Merit Award for the 100th aerial application anniversary website in its “Website Directed to Consumers” category for Region Five, which includes Southeastern, Carolinas/Virginia and Midsouth states. This regional win propelled NAAA to the national award competition.
In 2019, NAAA was honored with a NAMA regional merit award for its ad campaign, “Aerial Application: Above All Other Forms of Crop Care.” The 100th anniversary “ad value equivalency,” a metric that assigns a monetary value to the type of media coverage, earned hundreds of media mentions globally, with a potential audience reach of 400 million consumers worth $10 million in advertising equivalent dollars.