NAAA is pleased to announce that its Aerial Application: Above All Other
Forms of Crop Care” advertisement series that were placed in trade publications
in 2019 has received a Best of NAMA Merit Award in the Print Advertising
category for Region Five, which includes Southeastern and Midsouth states.
The Best of NAMA, sponsored by the National Agri-Marketing Association, honors the
best in agricultural marketing communications. Companies and agencies submit
their work for this competition, which evaluates creative marketing
communications and public relations initiatives in agriculture. Awards are
given in 62 categories and there were 1,043 entries in six regions this year.
“We
developed these ads to promote the benefits of aerial application,” NAAA CEO Andrew
Moore said. “We are extremely honored to be recognized by NAMA for our
advertisements. This recognition reflects our commitment
to providing solutions and resources to the agriculture industry.”
NAAA’s campaign included a half-page and
full-page ad in CropLife magazine’s March 2019 and April 2019 issues. CropLife’s
21,000 monthly subscribers include ag retailers, dealers, co-ops and
distributors of crop inputs, crop consultants and advisors, crop protection
product manufacturers, and manufacturers, dealers and independent distributors
of equipment and parts.
The
theme of the campaign is, “Aerial Application: Above All Other Forms of Crop
Care.” The print ads point out that aerial application is by far the fastest,
most versatile and economical way to aid farmers in producing greater crop
yields, and directs readers to find an aerial applicator near them using NAAA’s
“Find an Aerial Applicator” link on their website which allows users to access
a database of NAAA member operators near them simply by typing their location.
This ad campaign, along with the “Find an
Aerial Applicator” public database, is a service NAAA provides to help promote
member applicators’ businesses. The “Find an Aerial Applicator” search tool
gives all members within NAAA’s operator categories the option of promoting
their services to farmers and other potential customers by listing their
company in a narrowly tailored public database. You can view the database at AgAviation.org/findapplicator or by clicking on the “Find Aerial Applicator” link in the upper right
corner of any page of NAAA’s website, AgAviation.org.
In addition to the award-winning print ads,
NAAA’s advertising campaign included online ads in one of Farm Journal Media’s
largest newsletters, AgWeb AM, which provides ag news, market and weather
information each weekday morning to an audience of 150,000 mostly grower
subscribers. The image ads ran in AgWeb Monday editions for six weeks. The AgWeb ads linked directly to the “Find an
Aerial Applicator” database resulting in a boost in web traffic whenever one of
the ads ran in AgWeb. The campaign will
continue in 2020 and commenced in 2017.
The Best
of NAMA awards program honors the best work in agricultural communications. The
program operates on a regional judging format. Entries are judged by industry
professionals at a regional level for possible advancement to national
competition. NAAA’s ad series will now advance to the national competition,
which will be presented at the Agri-Marketing Conference in San Diego on April
15, 2020.